Recently tourism has changed considerably thanks to new technologies, thanks to the powerful influence of social networks and to all the input that we receive from all over the world. We live in the era of 'I want it all and I want to experience everything' and tourism has become quite complex with a varied offer. You no longer need to choose a holiday at sea, but, during your seaside holiday you need stimulous and entertainments and chances to test many activities.
Today, roaming the net, where I learn something new every day, I discovered the Millennials, the young travelers born between the Eighties and the beginning of 2000. They are considered one of the largest market for tourism in general, and,a target with well defined characteristics: well prepared to travel a lot, to spend, to use socials and electronic means to share news about your hotel or tourist activity in general